The fourth of the Communication Design Fall Seminars started with the presentation titled “Ankara on the Street as a Communication Project” by A. Bora HIZAL, Chairman of the Board of Directors of Ankara Advertisers Association, and Arda ENGİN, Member of the Board of Directors of Ankara Advertisers Association. Within the scope of the face to face presentation on 26th of October 2021, information was given about the purpose and development processes of the "Ankara on the Street" project.
The second guest of the Fall Seminars was Brand Designer Ozan KARAKOÇ, who was connected online from Los Angeles to Ankara on 18th of December 2021. In his presentation titled “Brand Design”, Karakoç talked about what a brand is and how it should be handled, what exactly the brand designer does, whether this profession will exist in the future, and the industry differences between Turkey and the USA.
The last guest of the seminar was Brand Engineer Ömürden SEZGİN with his online presentation of "Create Your Brand" on 22nd of December 2021. Sezgin drew attention to the necessity of brands to have a well-constructed strategy, as well as to make good use of digital media.
In the question-answer session held at the end of each presentation, the students and academicians who attended the seminar had the opportunity to get information from the guests about the details they were curious about.